Make sure you type the correct business address in the form or use the pin marker to find it on the Google Maps provided in the onboarding process. The account creation process is simple and it is aimed at any business, not just a local one. GOOGLE MY BUSINESS ACCOUNT FOR FREEIf you still do not own one, you can create your Google My Business listing for free right now. If you already have a listing in some of the categories but are not claimed or verified just follow the steps below listed in this text. To get started, first go ahead make a search and try to find your business in the Google local search results by using Google Maps or simply by typing your business name in the Google search desktop version and check if there is detailed information about your company on the right side as a snippet. The GMB listing is not a substitute for your website, so yes you should continue maintaining and promoting your website. Setting up a Google My Business account is FREE. So that is why the intent-driven concept allows a business that can match the consumer discovery right at that moment, can win big in increasing conversions.Īnd if you already have accounts and manage Yelp, Linkedin, Facebook Business Page, Instagram profiles, or any other review sites, then you must do the same and start managing your Google My Business. And in some cases, such as the local search, they want to do that action NOW. Search is intent-driven, which actually means that the user has the will and interest to do an action. Google is very different compared to social media networks and enables unique metrics and insights for marketers. When it comes to local, Google My Business is a remarkable free tool for digital marketing. And this will have an effect on both, Google Search and Maps too. To sum up, if you invest enough resources to handle online reviews, manage photos, post updates regularly, your Google My Business can turn into a new acquisition channel for your business.
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